Domain bidding strategies: how to get the domain you want

When it comes down to acquiring domains in the aftermarket, such as Afternic, NameJet, Sedo and TDNAM there is only one method to acquire the domain you want.

It’s obvious: you need a hearty budget and a good bidding strategy.

Unlike silly statements made by Flippa executives in sponsored posts, the domain investment industry is far from dead.

More than $2 million in sales occur on the main domain selling venues collectively, every week.

Some of these domains can be had by you, if you follow certain guidelines.

First, define your budget. If you set forth to spend e.g. $5,000 then do so with careful planning. Don’t bid all of it at once but in a manner that indicates you are serious in bidding. Counter-bid in sizable chunks but not beyond a certain rate.

Second, timing is important. Don’t wait until the last minute to secure a bid because you simply might miss the deadline. Don’t forget to set reminders – e.g. via your cell phone, email alerts etc. about the closing times of an auction.

Third, learn to respect your opponents. On certain platforms such as NameJet, bidding is made using aliases. Most domain investors bid with the same pattern and win or lose an auction at similar amounts. Always attempt to find out who they are once they win a domain. You might even know them in person!

Lastly, don’t be afraid to lose. Auctions are an investment game and it’s not the battle that counts but the war. There will always be another opportunity to invest in another domain, and many more ways to make money.

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