Domain selling : How to say ‘no’ without saying it

Not every negotiation on a domain is straight-forward; if things were easy, everyone would be doing it.

Sometimes the seller appears to be more aggressive than they are expected to be.

Your goal, as the seller, is to maintain communication until you are absolutely certain the other party is not willing to accept your terms.

During the exchange, you are most definitely going to be making decisions, some of which involve turning down offers made by the other party.

To maximize your ROI, you have to learn how to say ‘No’ without ever uttering that word.

Every time you must refuse an offer, or decline a compromise, you can use one of these strategic responses to your advantage:

• Explain the value of the domain, projecting it as an asset : “If I were a business owning this domain, I’d benefit immensely from its brevity, ability to brand and utilize for my business growth.”
• Turn down the offer by amplifying the domain’s potential: “Your offer has been noted; at this time, the domain’s potential is far greater to sell in this proposed range.”
• Tone down any attempts to devalue the domain: “Having had several offers in the X years of owning this domain, I am confident that we’ll receive much higher offers in the future.”
• Decide when to terminate the other party’s barrage of negativity: “Perhaps in the future, should your budget increase considerably, we’ll be able to renegotiate – if the domain is still available.”
• Add a cherry on the pie, hinting that the price will go up: “We cannot guarantee that this price will remain at this range, as numerous recorded sales indicate the domain market is performing exceptionally well for this type of domain names.”

With a little bit of constructive creativity, you’ll be able to knock down most walls in the responses of the other party. The idea is to maintain the exchange long enough, in order to achieve a sale that satisfies your evaluation of the domain at that point in time.