Apparently, domain sales at TRAFFIC Dublin weren’t that great. Objectively speaking, compared to DomainFest’s recent record sales, the TRAFFIC Dublin auction results were pitiful.
But really, who cares?
While it’s important for the conference organizers to make money from auctioning domains, TRAFFIC – or any other conference big or small – isn’t all about the auction sales.
TRAFFIC is my favorite conference due to both the style and the type of its attendants.
I witnessed the organizational style of the two Ricks, and they are doing a great job gathering the important members of the domain community, allowing them to share a physical common ground to establish new business relationships.
A domain that can be sold outside of an auction does not make or break a conference’s quality or status. The afterhours meetings, the brain-storming, the sudden formation of business alliances – all these are elements that in my book are more important than the total number of domains auctioned.
TRAFFIC Dublin is an opportunity to forge alliances, especially between American and European domainers; there is a lot of potential in that convergence of talent, regardless of the auction totals that seem to be occupying the minds of some domainers to the point of obsession.
Without doubt, the biggest event of the year will be held in Miami in October. TRAFFIC is the domain conference paradigm and it will prove itself once again, in less than 2 months from now.
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