Going viral on YouTube: Lost – by Justin Alt

My good friend and former co-worker, Justin Alt is an accomplished video editor with a work portfolio that includes video editing for the Barack Obama presidential campaign. Having moved to New York after leaving behind the sunny Florida skies, Justin has found his true element in the heart of America’s melting pot, where creativity is rewarded and the sky’s the limit.

Creating a video that actually means something, that delivers a soft message touching other people via its visuals – that’s a hard task nowadays. And yet, in a little over three and a half minutes, Justin’s video entry for Coldplay’s competition for their song, “Lost”, appears to have reached viral status, with over 20,000 views in two days.

Shot and edited by Justin in black and white, the video gently but clearly emits melancholic signals of nostalgia over childhood; pokes fun at super heroes and observes the world, via the eyes of a young child who’s searching for his lost puppy. Throughout the scenes, the little boy discovers elements of the world, inspects his surroundings with a curious eye, attempts to – and succeeds – in flying; up and above the world of the grown-ups, that somehow do not seem to understand his quest for his lost friend.

The end result is a video that you cannot watch just once; a nicely synchronized scrapbook of animated memories, playing alongside the melodic, acoustic version of “Lost” by Coldplay.  You too, need to watch it.