Lack of focus drives domainers to failure instead of success

There’s a reason why the US Navy recruiting office’s motto is “Let the journey begin”. The seemingly vague and non-restrictive phrase was meant to match that of the US Army’s apparently restrictive line – “Be all you can be“.

But was “Be all you can be” – the motto of the US Army recruiting office for over twenty years – truly restrictive or simply an ingenious statement, assisting young men and women find their true calling in life?

My buddy Justin is a talented video editor, living his creative and personal dream in the Big Apple. He’s successful through the elements that define his personality: he’s detail-oriented, educated, persistent, focused. He’s a pro, simply because he has defined his job’s structure and is taking it to its maximum capacity.

In essence, he’s being all that he can be.

The domaining industry  is currently witnessing an apparent anarchy, a disarray that would never occur in a structured, well-defined industry that beholds its goals and targets as the driving force to excellence. Instead, the domaining industry resembles the seemingly endless supply of an “all you can eat” buffet; the sign at the door welcomes everybody to engorge in the cornucopia of options available.

Once in, the domainers face a feeding frenzy where there is no direction, no education, no focus. Instead, there is an abundance of rumors, fairy tales, fake claims and a complete disregard of structure and common sense. The “journey of domaining” is like that of a ship in the open seas, full sails engaging the winds from all directions, with no compass. Once at the wheel, the domainer struggles to guide themselves to the hidden treasure islands; often crashing onto shores unknown, that did exist however on the very map they could not read.

OK, enough with the imagery of intentional analogies.

The idea is simple: find a niche and stick to it. Develop your skills so that you maximize your capacity and ability to perform at your best, instead of shooting in all directions hoping to catch some wild game along with the random fatalities. And most particularly, avoid the multi-purpose, all-wrapped in one, thousand-island-dressing role that people lacking focus choose to engage in.

Don’t let the journey begin taking you to the land of Failure. Instead, plan your life’s trip, carve your professional path by excelling in what you do best.

Be all you can be.