It’s Super Bowl Sunday – and I don’t really care about the football part; if that sounds like heresy it’s because as a European transplant, I didn’t grow up playing or learning the sport.
Regardless, I am familiar with the culture surrounding it, and today is the equivalent of a World Cup final in soccer – which will occur in Brazil this year.
Millions of fans of (American) football will gather today to share the experience; the food and drinks will add to the excitement of watching one’s favorite team play against the other finalist.
With such a large audience watching the game on television, commercials are guaranteed an unprecedented reach to consumers.
That’s why such commercials are priced so high and have reached the $3 million dollar range.
To justify the price tag, creative directors for the products and services attempt to bring their whackiest ideas forward. Anything shocking, bizarre, emotional, or borderline sexual – can’t go all the way, as football is a family sport – will be part of the Super Bowl commercials aired during breaks, and there will be lots of them.
Disregarding whether such creations are masterpieces or not, Super Bowl commercials seem to stick with their audience; for weeks and months, the best ones will be remembered and discussed, creating a followship or other reactive response.
In the world of domains, GoDaddy will be trying to convince everyone to launch their business with them, utilizing turn-key solutions that involve domain registration, hosting and templated web sites.
While this year’s provocation won’t manifest in the form of attractive females as in the past, GoDaddy promised to shock us by letting a female worker announce to the world that she is quitting, in order to follow her dream of business ownership.
In the end, it’s all about describing one’s dreams on a very expensive digital canvas, but one has to keep in mind that the corporate budgets in consumer-driven industries are quite healthy. Let’s hope that in the future we will see the same type of attention from the ongoing expansive state of the domain world.
Let the game begin.
Me too, I don’t really understand the game , all I see is grown men trying to brutally kill each other just to get a damn ball.
Anyway, I care is the free food and drunkard women.