Archive for May, 2008

TRAFFIC / Orlando - The Acro Awards

Posted by Acro in Domains on May 31st, 2008

As an independent participant of TRAFFIC / Orlando, I’d like to announce the “Acro Awards” for that event! To be taken with a grain of salt, these virtual trophies represent the event’s character and depict the impact it had on a newcomer such as me. They are not an endorsement of services or otherwise, just my personal likes through observation and interaction with the exhibitors and the other participants!

Best-looking Booth Award: Market Leverage
Runner-ups: Skenzo, DomainSponsor

Most Friendly Booth staff Award: DomainSponsor
Runner-ups: Parked.com, TrafficZ

Most Dynamic Exhibitor Logo: Skenzo
Runner-ups: Market Leverage, Fabulous

Most Recognizable Logo Award: Moniker

Most Recognizable Person Award: Ron Jackson of DNJournal (& his new SONY camera)
Runner-ups: Rick Schwartz, Howard Nue

Sharpest Dresser Award: Rob McClinton - DomainSponsor
Runner-ups: Ammar Kubba - TrafficZ, Sean Stafford of DNZoom & the two blonde ladies that were with him

Friendly Smile Award: Jen Fluker & Debby Banning - Market Leverage
Runner-ups: the TrafficZ booth ladies, Sahar Sarid

Tallest Exhibitor staff Award: Matt Bentley - Sedo
Runner-ups: Jen Fluker - Market Leverage

Heart & Soul of Afterhours Parties Award: Nick Spanos - Bapple.com

Best Hawaiian Shirt Award: Rick Schwartz
Runner-ups: Ron Jackson, Theo Develegas

Most Likely to appear in a photo at TRAFFIC Award: Kina Merdinian - Domains 4 Business

Most Promising Young Entrepreneur: Steven Kennedy (scrsteven at DNForum)
Runner-up: Sean Stafford - DNZoom

Most Noticeable Absentee: John Berryhill
Runner-ups: Adam Dicker, Greg Ricks

Oddest place to exchange business cards: At the men’s bathroom (yet, it happened).

The food was of top quality, nutritious, tasty and of large variety and quantity. Indeed, we were treated like kings! Congratulations to all the organizers of the TRAFFIC / Orlando conference and greetings to all of you that participated one way or another.

Here are some more pictures from the event!

TRAFFIC / Orlando - The synopsis of a great networking event

Posted by Acro in Business, Domains, Social issues on May 24th, 2008

When I signed up for TRAFFIC / Orlando, my expectations from attending the conference were cut very dry and specific. I envisioned selling domains at the auction, meeting with other professionals dressed in suits and sharing ideas with the very core people of the domain industry. I’m able to say that I achieved my goals one-hundredfold in a much broader manner which I had not anticipated, because simply being part of the TRAFFIC event is an achievement of its own.

TRAFFIC is not your average type of conference. It’s a gateway to a multitude of opportunities, an entry point, an initiation to what’s behind the conference name and its mythology. The biggest challenge is shedding the attitude of a strict business person while acknowledging the contribution and success of hundreds of other professionals. As an entrepreneur and a person who believes in communication with other individuals, I entered TRAFFIC prepared to not only talk but to also listen carefully to what others had to say. It was an opportunity to sharpen my social skills, display my work, my assets and also repair damage done by my well-known online persona at various forums.

The people attending TRAFFIC are professionals that all maintain their own distinct personality. They are men and women of various ethnic and social backgrounds, races and ages. They are there to not only benefit their business but to also contribute to the very industry that generates their wealth. It’s an approach and attitude that differs from the cut-throat world of broader technology and it’s a method designed to know and appreciate the person behind the business and the brand.

At TRAFFIC, I was able to learn from the speakers and exhibitors about the directions our domain industry is currently heading to. Every single day, I learned from the subjects presented, the questions that were asked and I gained more confidence for myself and my future ventures. TRAFFIC was at times intense, other times fast-paced and at other times relaxed and entertaining.

Walking up to talk to people that I had never met before in my life was surprisingly easy. Some stood out because they are famous; talking to Rick Schwartz while he’s munching on a tasty canapés was definitely a far cry from simply reading his blog. Sharing a table at lunch or dinner with Donny, Mike, Monte and Christian from Parked.com was an opportunity to enjoy food and talk about things in a manner that no number of trouble tickets or emails can take care of. Brainstorming with Matt Bentley and the others from Sedo was easy, all while going back to greet the personnel at the TrafficZ booth and DomainSponsor or Skenzo.

Going around the exhibits when sessions were not active, one would meet people he or she interacted with at a previous time of the event and also meet others, who’d introduce even more to the circle of communication; just like a social chain reaction of ideas. In fact, the four hours I spent after my registration on the first day until the event officially started, were extremely beneficial; a relaxed prelude that built anticipation about the event itself.

The first thing one has to consider is whether they want to be an island, surrounded by waters and isolated from the rest of the world - or a cloud, free-flowing and able to meet other clouds that also roam in search of opportunities to interact. These clouds can sometimes clash with each other, thus producing thunder and lightning; but the resulting rain invigorates the land and feeds the lakes and the oceans, which in turn create more clouds and more free-flowing enterprises are born.

I think that I’d rather be a cloud and at TRAFFIC I discovered just that.

TRAFFIC / Orlando - Pictures from Day 2

Posted by Acro in Business, Domains on May 22nd, 2008

Unfortunately, due to other obligations I will not be attending Day 3 of TRAFFIC but I will be present at the party at 8pm. I will leave it to the very competent hands of Ron Jackson to cover this day at DNJournal. :)

Needless to say that in the evening of a very active day we had the chance to unwind, drink and socialize at the Irish pub at Pleasure Island. Some of us stayed until the wee hours of the night, dancing or… pissing the night away.

I’ll continue my unofficial reporting of TRAFFIC tomorrow, with Day 4 of the conference.

Here are some pictures from Day 2!

TRAFFIC / Orlando - Day 2 - Keynote speeches

Posted by Acro in Business, Domains, PPC Companies on May 21st, 2008

The day started with my usual cup of coffee and a surprisingly smooth commute on Interstate 4. This time around I found my way inside the Disney resorts without getting lost. I managed to arrive about 15 minutes before the sessions would begin. I ran into Donny from Parked.com who gave me a brief intro about what his 11am speech was going to be about.

Rick Schwartz kicked off Day 2 of the TRAFFIC conference with his keynote speech. He mentioned that while it’s time to slow down and assess the opportunities offered, we also need to be aware of the dangers that are rising in today’s economy. In the financial crash of 2000-2001, everyone seemed to run away from the online ventures, abandoning their assets. In 2008, everyone seems to be running towards the venues available on the Internet. Even though we are living in thriving industry times, it’s time to also be proactive during the equally challenging financial times.

Rick closed mentioning the Snowe bill and how it is a time for the domain industry that the fittest will survive, as the industry shifts and changes its focus.

Howard Neu then took the stand, unfolding the opportunities that all the TRAFFIC attendants have with the range of exhibitors, stressing how this is not a trade show but rather, a get-together of the best and foremost-thinking members of the domain industry. While forums and chatrooms bring domain owners together, in a real life event such as TRAFFIC people have the opportunity to facilitate deals and establish relationships at a personal level.

Michael Collins, executive director of ICA then talked about the challenges that the industry is facing with the introduction of the Snowe bill that stirred the domaining calm waters and created a lot of tension. As a result of ICA’s efforts with raising awareness, ICA membership doubled since February 2008. He stressed the importance of domainers being represented in an organized form, lobbying at Washington DC, ICANN and the media.

Phil Corwin, legal councel for ICA, then described in detail the legal aspect of the Snowe bill, that is being promoted aggressively against domain owners from a group of major trademark holders. Wrapped up as an anti-phishing bill, it attempts to hold domain owners liable for millions of dollars in damages, without limitations. He mentioned that the politicians must be educated about the dangers of this bill, while defending the domain industry by building stronger alliances. Finally, Yahoo, Google and Microsoft maintaining their separate existence serve a positive purpose to online advertising, as the industry needs transparency and competition, instead of monopolies.

Michael Gilmour spoke about the future of domain parking, stating that currently only 20% of the world’s population is using the Internet. The percentage is increasing in Asia, in such countries as China and India. In fact, the growth in Asia is quite explosive. In India, the market is highly educated; there are also more millionaires in India than in the US. He concluded that domain owners need to develop up to three domains as businesses and utilize the rest of their portfolio as a revenue generator from parking.

Donny from Parked.com gave us all a history lesson, citing data of PPC for a domains over the course of 4 years, showing in effect that advertisers currently don’t care about top placement in search engines like Google and seem content with second or third places which are more affordable. He also mentioned that parking pages in the future need to be more visually appealing and look more like “real” web pages.

This concluded part one of Day 2. We had a great lunch that helped everyone unwind and yet network even more. I met with members of Domainsponsor and TrafficZ that seemed to like eachother a lot, despite both being Los Angeles based companies.

The dessert was delicious, the coffee invigorating and …I will continue Part 2 of Day 2 once my laptop batteries get recharged. :D

TRAFFIC / Orlando - Day 1 - A great networking event!

Posted by Acro in Business, Domains, PPC Companies on May 20th, 2008

Despite a surprisingly rainy morning that lasted until noon, Orlando was sunny and dry when I hit the road driving west, towards the Disney Resorts. After getting lost twice in the maze of entertainment parks that good old Walt Disney decided to build in the middle of the swamps in the 1960’s, I arrived at the Grand Floridian at around 1:30pm.

At the registration desk I met Christian Higgins of Parked.com who just happened to be there, sporting a “PARKED.com” shirt. After registering, I met Rick Schwartz who was busy making sure things were going smoothly.

Soon after, I met with other members of Parked.com, including Donny Simonton and Michael Ward. It was great meeting in person with people that in the past I only exchanged emails with (some of which were not so nice!) and we all headed for lunch at a restaurant within the resort. The Parked guys were all very friendly and energetic despite the 90 minute haul from Tampa and we had a nice conversation about - what else - domain parking. As an extra bonus, Donny paid for lunch and by 3pm we all headed back to the conference area.

Usually at that time, people that are newcomers to TRAFFIC were given some sort of introduction to the features of the conference; this time we were left to our own devices and met others as they were casually walking by. Sahar Sarid was just like in his pictures - all-smiling and friendly and very recognizable by most people. I met with Michael Collins, executive director of the Internet Commerce Association (ICA) and co-founder of Afternic. We talked about the problems that the domain industry will be facing in the years to come and about potential methods that can be used to raise awareness in the domain community, in order to protect our assets.

Soon enough, our small discussion circle broadened as others joined in while we were anticipating the 5:30 cocktail party. Bill FitzPatrick, president of Boston Domain Exchange described the challenges of monetizing themed domain portfolios. Michael Gilmour of ParkLogic came to Bill’s rescue, discussing the methods and features that his company uses to generate revenue for its clients. Divyank Turakhia of Skenzo talked about how the current range of domain conferences around the world require him to fly for 18 to 24 hours at a time, something that he seemed to handle pretty well.

Ron Jackson arrived with his wife, and at long last I had the opportunity to meet him after 6-plus years of online interaction. Ron publishes the most authoritative source of domain sales at DNJournal, along with very well-written articles portraying icons and pioneers of the domain world.

Despite our late lunch, everybody seemed to be getting hungry and at 5:30pm the main exhibits lounge opened up, serving a variety of buffet delicacies and drinks. Finally I got a chance to have a full picture of the attendants and the exhibits and to further discuss industry matters with fellow domain investors. Ron Jackson sported a brand new Sony camera that gave him a hard time only for a short while, before he proceeded to take pictures of the event. The exhibit booths were colorful and each one had its own distinct corporate color and identity. It wasn’t hard to walk up to virtually anybody and strike a conversation - although at some point the three-member band playing live was a bit too loud!

I met with the people behind Domainer’s Magazine and discussed the opportunities that exist in the domain market for real print publications. They seemed to be very excited and aware of their contribution to the industry via a printed medium.

Market Leverage, one of the web’s largest “Cost Per Acquisition” (CPA) networks that enables web Advertisers and web Publishers to harness the power of performance marketing, featured a great-looking booth and very friendly hosts. The company is based in Lake Mary, FL and despite the fact that they originate from an industry not directly related to the domain market, they were eager to be present in such a big domain event. Sal Guarino, president of Market Leverage, had the cunning ability to tell that I am Greek, simply by looking at my name on my business card!

I must have walked several miles in that exhibition lounge, as my feet started to hurt! To my salvation came the 8pm bell, which marked the beginning of the Moniker domain auction. We all moved to the auctioning room that featured round tables and comfy chairs - along with the opportunity to do more networking before the auction started. I sat at a table with Bill FitzPatrick and four folks from Grimbsy, England who claimed their small town was probably unknown to the rest of the world. Except that an old friend of mine lives in that town, so naturally a new conversation about 8-bit home computers, Sir Clive Sinclair and Crash/Sinclair User/Your Computer magazines brought back great memories!

The auction started with several low-priced names ending up in the hands of new owners, some after several rounds of competitive bids. Monte Cahn of Moniker and the auctioneer in charge were able to keep up the spirit of everyone, thus motivating more bids at this relatively low profile auction. My domain Julio.net was sold for $3,500 (pending verification) and that added up to my personal excitement.

The clock was ticking past 9pm when the day ended - but not without yet another surprise for me. After meeting with Dr. Christopher Hartnett, chairman of Tedhens Limited he introduced me to a fellow Greek who owns Lease Domains, manager of a large domain portfolio. What are the chances that two Greeks meet at their first TRAFFIC conference? Let me tell you, less than having three instead - and yet, that one in a million syzygy became a reality when Nick Spanos, president of Bapple.com joined us for a loud-mouthed conversation in Greek!

It was the perfect ending for a great, busy and rewarding day. Looking forward to Day 2, tomorrow.

You can view some quick snaps from Day 1 here.

Calling all TRAFFIC / Orlando participants!

Posted by Acro in Business, Domains, PPC Companies on May 19th, 2008

ORLANDO, FLORIDA - May 19, 2008 - FOR IMMEDIATE RELEASE

Acroplex® launched today its newly redesigned corporate image, including a new web site at www.Acroplex.com. The launch is intended to coincide with the Targeted Traffic domain conference (T.R.A.F.F.I.C.) which takes place in Orlando, Florida from May 20th until May 24th inclusive.

Theo Develegas, General Manager of Acroplex LLC will be attending this exclusive domain event, in order to further establish business relationships and to seek new strategic alliances with other members of the domain monetization community.

In the words of Rick Schwartz, TRAFFIC co-founder:

” As an event that is by invitation only, TRAFFIC sets a standard that cannot be matched. That is why TRAFFIC has become such an important part of doing business for those that own domains, buy and sell traffic, have parking and PPC companies, search related companies investors and all the way down to the store on Main Street. TRAFFIC brings the biggest and the best together. It’s just that simple. We keep the noise out and the business in. “

TRAFFIC / Orlando is coming up!

Posted by Acro in Business, Domains on May 18th, 2008

TRAFFIC / Orlando is approaching fast!

I’m looking forward to meeting in person with other fellow domainers, to exchange ideas and promote our mutual interests at this great upcoming event, which will take place in O’Town from May 20th till May 24th, 2008. I am extremely excited and it’s showing; it’s probably the first time such a large scale event is taking place in Central Florida.

Not only will the food be great, but some of the best and biggest names in the domain industry will participate, including yours truly in person!

The following domains of mine will be auctioned off during the TRAFFIC / Orlando conference - so check your budgets and wallets and be prepared to bid on them when the time comes. See you there!

Live auction domains:

360.ORG
JULIO.NET

Online auction domains:

ASSASSINATION.ORG
ATTRACTIVE.ORG
CATNIP.ORG
CAVALRY.ORG
DOCUMENTARY.NET
FROGGER.NET
GRADUATING.NET
IDOLS.ORG
KOJAK.NET
MASSAGER.NET
MONOGRAM.NET
NATIVITY.NET
SITCOMS.ORG
SWEET.ORG
TAVERN.ORG