There are several reasons why I can’t wait until the elections are over, and not just so that we see an end to this pointless exchange of pre-discussed debates.
Obviously, the country needs a leader, and although many miss the eight years of financial prosperity under Bill Clinton – sans the cigar scandal – many voters sit on the edge, undecided, whether to grant a second term to Barack Obama or choose Mitt Romney as an alternative.
There’s another reason why I want this to be over, and that’s to end the huge amount – piles and piles – of badly designed election-related printed spam that hits my mailbox daily.
Never before have I seen such bad work, whether casting a candidate in a positive light, or the opposition in a bad light; the end result is a byproduct of poorly chosen visuals and inability to use industry standard tools properly.
At an era when apparently “$5 buys you a logo“, it’s not easy to swallow such badly executed projects. I now wish I had kept those glossy, card stock quality A4-sized mailings, for I would have made my case much easier; unfortunately, I recycle on Tuesdays.
Let’s just say, that somehow elections create some garbage artwork, pun intended.
Under pressure to conceive, create and produce such politically-charged content, the people involved in these designs are apparently undergraduate volunteers, with no market experience and very little time to sharpen their Photoshop or layout skills.
At the end of the day, choosing the right designer for the job should not be a political decision. Just like those laughable “$5 dollar logo designs“, election budgets can only stretch so much.