I keep stating how Sedo pulled the rug from under themselves, with the thoughtless implementation of SedoMLS.
They did it by treating the entire domain inventory – our domain assets – as trivial listings with a bargain sticker price. These listings were then being peddled on the GoDaddy TDNAM, on Afternic and other registrars, without as much as the ability to remove the domains selectively from any of these markets.
I hear that more “free” marketplaces are opening up or have opened their doors to welcome your domains. If you want to devalue these assets, go ahead; list your domains for free on Craigslist, for all I care.
In November, Frank Schilling explained the low selling prices of domains on Sedo thus:
“The problem with all these MLS / DLS distributed networks is that it does get your names in front of lots of buyers but it commoditizes the value of your registration. The buyers didn’t come to the DLS or MLS. they entered your name! They want YOUR NAME .. and they are going to find YOUR NAME without the network. The network is the problem […] Anybody can create a machine for burning your furniture.“
In September, I stated something analogous:
“Promoting the availability of a domain name must be done in a controlled fashion. Allowing others to take hold of the name and peddle it on forums, over Twitter or Facebook, can severely damage the way this asset is perceived by the general public […] Your wife or girlfriend might be beautiful or skilled in the art of love; would you parade her in front of a street market, allowing strangers to ogle or poke her?“
I want to be in control of where my domain assets are being promoted, and I want to be able to manage not just the selling price, but also the wrapper, the presentation, the method and manner of sale. And this cannot happen via a simple inclusion or listing in the multitude of current or future domain selling “venues” that will bring you more sales, supposedly.
Get in control of your domain assets – it’s the only way to achieve higher sales.