Apparently I’ve been spending some cash this year on PayPal, because they just upgraded me to an “Advantage” member. According to their email:
PayPal Advantage membership is complimentary, and given to customers who spend over $5,000 a year with PayPal.
Here’s what you get as an Advantage member:
- Priority customer support
- Invitations to exclusive events
- Members-only offers and savings
Your PayPal Advantage membership is valid through December 31, 2012. To re-qualify for membership in the following year, you’ll need to spend $5,000 with PayPal in 2012.
I’m not really sold on the premium nature of those features, which make it sound as if it’s an exclusive club of some sort. Since membership expires on an annual basis, there is a chance those very services will eventually be available for a fee; a smart way for PayPal to increase revenue from “advantage” memberships.
To paraphrase Andrew Lewis: if the service is free *you* are the product.
I got the same email – I don’t know what this is really going to do for me.
it would be nice if they cut down on fees for an “advantage” membership
This was the only perk I saw in the e-mail: “In celebration of your new Advantage membership, we’d like to treat you to a cup of coffee at Starbucks.” 🙂