It's not always about the sales. As a domain investor, I am thrilled when offers arrive; the increased visibility gained by using Domain Name Sales is unparalleled in all of the years I utilized such domain selling venues. In my book, what matters the most in a business relationship, is the … [Read more...]
Archives for October 2013
Domain Name Sales brokers among the best professionals in the industry
October 18, 2013 by 12 Comments
Domain (re)branding
October 15, 2013 by 2 Comments
When re-creating a product, service or brand, the biggest challenge is how to connect it to an established one. Brand recognition requires the careful study of its current market and audience, and a sharp focus on the goals that the new name intends to bring. Visually, a new brand must convey … [Read more...]
Customer service responses: Don’t take ‘no’ for an answer
October 11, 2013 by Leave a Comment
When dealing with professional services, such as domain registrars, the customer is - almost - always right. In a customer-oriented world, a customer's needs are usually manageable and relatively minute; the approach should therefore be positive, versus negative. By telling the customer that … [Read more...]
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