Doubling your asking price : Not a threat, a promise

During the past two years, the introduction of numerous gTLDs rejuvenated the domain industry and the domain aftermarket.

Domain sales have sustained a high volume and average sales price, indicating a healthy secondary market for domain names.

Naturally, the value of .com, .net and .org domains – the original triad – has continued to rise.

Many potential buyers returning to seek again a domain they turned down four to five years ago, express their amazement about the current asking price.

Valuations for quality domains are rising, not dropping, as time goes by.

When you receive consistent inquiries about your domain portfolio, your best price exists at the moment you respond to an inquiry. A potential buyer should be told, as a fair warning, that the domain will never be cheaper, it will only become more expensive to acquire in the future.

Doubling your asking price should come as no surprise. Many domains remain undervalued, and entering five figure territory, or more, is a matter of strategic pricing.

Holding assets long term allows one to deliver a reassuring response to anyone attempting to devalue a domain that has been held for years: the domain will be more expensive next year.

This doesn’t mean that every domain name can appreciate this much, or that fast. However, as time goes by, your initial investment continues to remain a unique asset that ages well – just like well-preserved wine.

On that note, never make a threat to raise prices without actually doing so. Make it a promise, and act upon it.