Liquid domains : The best deal might not be the fastest

Domain liquidity is the ability to convert digital assets into currency, quickly and without much hassle.

Whether this title applies to domains used as “coinage” for years, such as LLL .coms, brandables or dictionary domains, one thing really matters: getting the cash you need.

Underselling one’s assets makes little sense, but in a liquid domain market that moves fast, such as the Chinese domain market, this can happen.

ChaoMi, a great tool analyzing the price trends of the Chinese domain market, shows how daily shifts in domain pricing can affect large domain portfolios sold in bulk.

Assuming that the timeframe for a sale of liquid domains is reasonably short – about a week or so – the shift in price can be sizable. One might realize that the price they sold at, is lower than the current average price for the same portfolio, just seven days later.

Still, seller’s remorse is not a good thing either.

One should evaluate their domain assets, make an educated decision about the price to seek, engage with prospective buyers, and pull the “trigger.” No looking back, no remorse – there is no time machine to undo a domain sale.

Facilitating the best domain deal at a given moment, when liquid domains are involved, is a combination of pricing and trust.

While I generally rely on incoming sales inquiries, the liquid domain market conditions gave me the opportunity to sell most of my “chips” at a very reasonable price, all while ignoring numerous lowball offers.

The best deal might not be the fastest deal. Domain liquidity should not be taken literally; one doesn’t walk in the pawn shop with a domain name, unless they want to lose more than 60% of its value instantly.

Always give yourself enough time, in a liquid domain market, to find the best “instant buyer” for your domains, before going forward with the sale.

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