Humans are somehow obsessed with dates and numbers.
Since the early days of cave-dwelling, counting the goods we owned has apparently instilled a certain level of instinctive focus on numbers: how many, how often, when.
When it comes down to domains and domain portfolios, renewal dates are effective timestamps that tell us it’s time to fork out more money to extend their lifespan, or drop them and take a loss.
But how can you effectively leverage your domain portfolio’s worth?
Every domainer is more or less biased when it comes down to determining the worth, the value, the moolah related to their domain portfolio. Often times, we are partial to a domain because of a sudden plan we had – often under the influence of alcohol, chocolate, coffee or other stimulants. We are not as objective as we should be regarding our domains’ worth, simply because like during those early days in the caves, we are counting the beans as ours and we’re refusing to give them up.
The solution: give your portfolio list to someone else to evaluate.
Although it sounds very simplistic and bears a certain degree of embarrassment – perhaps due to adult names or completely crap names – getting a second opinion on your group of domains will take away the heavy load of commitment to bad names. By having a second – or third – opinion over your domains’ worth, you’re letting go of the weight of obsession over certain names you’ve held onto for years, for no apparent reason other than to tag as *yours*.
So find a respectable domainer associate and share your “family jewels” with them; it will save you a lot of money at renewal time.
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I once shared a list of some of my names with a colleague to evaluate. His response was to NOT renew my names and to do more research on the domaining industry before i invest any more money.
The list was loaded.
What I mean is the names seemed like junk. A bunch of obscure longtails .net and .com even .org.
Without further investigation they seemed to be worthless.
However I make on average 400% roi with the selected names.
My point is, if you want to know how much some of your names are worth,
Just ask your account.
IP – Obviously, the idea is to listen to voices of logic, not to any extreme opinion 😉 At the end of the day, the decision of what to keep and what to drop will be yours. The opinion of another domainer or a person in another industry even, will give you a different perspective to what constitutes “appeal” in a domain name.
What software do you all use to manage larger portfolios (800+ names)? Do you use installed software or some online system? Does it handle sales, PPC, taxes, etc?
Hi Lisa – custom CMS. One can still manage up to 1,000 domains on a spreadsheet but the queries are hard to do.
Tell me about it. I have to move away from Excel. I like to keep historical data per each domain and that has bled into separate worksheets – so its getting crazy. What is a custom CMS? Is that a content management system? Can you point me to a few? Thx!
Lisa – a content management system (CMS) is software that stores, retrieves and processes data to and from a database. WordPress is a CMS as well.
The term “custom” refers to the fact that it was coded per my personal requirements.
Gotcha, thanks. I will look into that.