Whom do you evaluate domains for?

Unlike gold, oil and precious metals, domain names don’t have a unit price associated with them. And yet, domain names are commodities that can be traded freely, can be sold and bought.

When it comes down to tagging a price to a domain name, my evaluation method as a buyer and as the seller follows similar principles.

The idea, is to evaluate domains with the intention to either develop them or to sell them to end-users. Flipping domains to other domain investors is like trading stamps, coins or sports cards; domain investment is not a hobby, it’s a profession.

In the same manner, when evaluating a domain for others, keep in mind that only the end-user potential matters.

Evaluating a domain for a purpose and function other than that of a “final destination” does not make sense to savvy domain investors that usually position themselves long term.

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