The single Most Important asset of Sedo
I’ve been using the Sedo platform for six years; during those six years I’ve watched the company grow both for itself and for me.
Some of the initial heat that I gave Sedo was justified during its time, but after attending the SedoPRO conference one thing became obvious: the single most important asset of Sedo is its people.
It’s easy to raise one’s tone through emails, or to get frustrated over delays and share that frustration during a phonecall.
What is not easy, is understanding that the human network of a corporation deserves a human approach as well.
The SedoPRO conference in Boston was fantastic, not because of the drinks we had – and I had many – not because of the tour on the river, the scrumptious food or the brainstorming conference discussions – and there were plenty of each during those two days.
I went to Boston wanting to bridge the impersonal gap that after six years of utilizing the services of a company felt so abnormal to behold. In time, there is a need for all humans to stop sending out smoke signals and instead meet eachother down the valley or up the hill.
The Sedo staff, from support personnel and account managers all the way to the top are a group of highly energized, intelligent individuals. The US and European core teams work together daily to achieve corporate success through the success of their clients, which include me. They are friendly, understanding, patient and open to suggestions and constructive criticism. I’m well aware of the fact that in the past I also gave them the occasional lashing or two; but I also praised every single instance of excelling well beyond the completion point.
This post is not about documenting what was discussed; I will simply say that the SedoPRO conference was very focused and productive. Meeting other domainers, customers of Sedo was the cherry on the pie; we all share the same aspirations: to increase revenue and to make more sales.
The SedoPRO conference was an opportunity to see these people collectively at work, to witness the beehive at production time. And my time, as much as it was productive it was also fun and entertaining to spend together with a group of domainers and Sedo staff that share the same industry with me.
A big thank you goes out to Sedo for showing me that they are indeed the industry leader; having worked for highly productive, ultra-corporate companies I must say I am envious of the ultra-casual Sedo dress code. 
But they deserve to wear whatever they feel comfortable in and focus on their work, which they do love and are proud of.
And that’s a sign of a healthy company, when its people are truly happy doing their job.
