Brokerage persistence : Why are domain BIN prices on ignore?

Happy New Year!

For me, the new year began with plenty of domain offers and a solid mid four figure sale, via the Uniregistry Market. It’s where I list my domain portfolio to invite inquiries. The negotiation was carried out through the Uni (former Uniregistry) checkout process.

The “parking” of domain names with a BIN price, indicates that the asset is for sale at the listed price. Sometimes, I include both a minimum offer price, and a higher BIN price; it helps indicate my willingness to invite lower offers and negotiate in that price range.

Quite often, third party brokers bombard my mailbox with client offers. In particular, the year started with both GoDaddy and Domain Agents sending out unsolicited emails, with their customers’ lowball offers.

Normally, I’d have no problem with that – I would treat the emails as pure spam.

But when the domains in question are listed with a BIN price at the Uniregistry Market, I begin to question both the broker’s capability to instruct their customer about the slim probabilities of a sale, and to negotiate with the seller.

A BIN price is a clear indication of a firm list price. By ignoring the list price and negotiating with offers of between 1% and 10% of that price, the broker involved displays ignorance and disrespect towards the domain’s owner.

GoDaddy goes as far as to inform the seller that they are aware that the offer has been reviewed, even if you don’t act upon it. I think that’s yet another indication of how desperate – and annoying – things can get.

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