Domain investments : Hold long, for maximum ROI

My most recent five figure domain sale started as an acquisition on DNForum, around this time in 2005.

The domain was part of a fire sale by the late investor, Igal Lichtman, whose “Mrs. Jello LLC” sales threads were legendary.

I spent $1,000 buying two LLL .net domains, and a two word .com. Igal’s words in response to my acquisition were:

“As always, good choice”

Indeed, I sold one LLL .net three months later for five figures, and the other LLL .net six months later for four figures.

The two word .com had to wait 12 years in order to be sold.

The buyer circled me for six years before making a move, and it took a change in the company’s management team to commit to a sale.

But that’s the beauty of domain investing, one learns to foresee the future by making wise choices, and by trusting one’s own gut feeling.

The right time to sell arrives for these domains that maintain their value long term. As long as one’s gone through the weed and feed process, time is usually on the domain investor’s side.

Sometimes, ROI can be extremely rewarding, and I shared the methodology of buying domains on forums during my panel participation at NamesCon 2017.

Finding domains where they are priced as if they are “worthless” is an art, but as any art it can be mastered. Patience, along with learning from one’s own mistakes, will turn small investments into sizable sales.

You can then rinse and repeat.


  1. Patience is gold!
    Gongrats on your sales!

  2. Congrats on your sale Acro,

    That last paragraph very motivational. TY!

  3. Patience is a virtue. 🙂

  4. Congrats Acro. Your comments are golden!

  5. Konstantinos – Thanks!

    Julio – It requires saying “no” to domain suitors quite often.

    ThcNames – Especially when there is an urge to sell at the first offer that arrives.

    M.Menius – Thank you, I appreciate it. Sharing anecdotes, and saving the best for my memoirs. 😀

  6. My best sales have always involved some back and forth correspondence with buyer, for about a year.

  7. Sometimes patience, sometimes, luck, sometimes sixth sense, but for sure domaining is one of the most interesting and addictive businesses, I love it.

    Congrats on your sale.

Speak Your Mind