My friend Justin runs a successful PR firm in Florida. Despite all my assistance over the years regarding domain names, domain investment and domain development, Justin has a hard time understanding a few core principles. The problem is that Justin owns a company and a trademark. But he doesn't … [Read more...]
Domains, trademarks and branding: My poor friend Justin doesn’t get it
Microsoft logo: Part 2 – The idiot who registered the .com
Someone actually went ahead and did exactly what Microsoft didn't foresee: registered MicrosoftLogo.com The registration occurred roughly 10 hours after my post, reviewing the new Microsoft logo. For a company commemorating its re-branding after 25 years of using the same logo, this is both … [Read more...]
Microsoft rebrands: The good, the bad and the ugly
Microsoft corporation has changed its logo after a quarter of a century; this is going to be discussed in the coming months, more - in my opinion - than Bill Gates' departure from the company. There was nothing inherently wrong with the previous logo. It was single-colored, had a stylized … [Read more...]
Rick Schwartz is right, and here’s why
Rick Schwartz's 'forceful' reaction in a case of trademark abuse, is justified - in my not so humble opinion. The purpose of registering a trademark is to distinguish oneself and associate products or services with the mark. When one fails to protect the mark, they risk witnessing it become … [Read more...]
Why I help others recover their stolen domain names
Over the course of a decade, I have repeatedly assisted domain owners recover their stolen domains. Some were domainers, others were simply owners who woke up one morning to find that their accounts were compromised and their "intangible property" was gone. The first thing one needs to … [Read more...]

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