On a given day of the week, I receive numerous inquiries for domains in my portfolio, even on weekends; the needs of people and companies for a domain representing their brand never stops.
Not every inquiry turns into a sale, and conversion rates fluctuate during the year, depending on various parameters.
There is one thing to remember, however, about those inquiries that don’t end up becoming sales: they are opportunities to benefit from.
An inquiry that’s followed by a quote and a rejection of my asking price, should not necessarily end with that final “farewell” note.
My goal, as a domain investor, is to learn from the activity surrounding my domains, and thus create a thicker cushion of valid reasons that will support my next price quote – most likely, upwards.
A recent inquiry provided me with some insight about a domain, that despite being a dictionary word, was also mistyped as a destination meant to be an airspace company.
During my communication with the maker of the inquiry, I asked and was given the reason of their contact. So now I know that although I have a perfectly fine keyword domain, I might be receiving traffic from an airspace brand that has one letter jumbled up.
Other information extracted from domain inquiries that didn’t lead to a sale, can include the existence of regional ccTLD brands and companies, the use of composite domains that are being used instead of the owned version, and other valuable data that most often gets disregarded by a cursory Google search.
The key to receiving this type of collection of information is very simple: one has to ask, and more often than never, the response would be rewarding.
So don’t consider your unsuccessful domain sales to be “failures“, as long as you gathered additional info that you could use to your benefit in the future.
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