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The mysticism of the new World Trade Center logo

August 18, 2014 by Theo Develegas 2 Comments

When designing the logotype of a brand, it is important to define some limits to how much information it delivers. Brand redesign is a task that can lead to inadvertently stuffing too many hidden messages into a logo, leading to what I call 'brand mysticism.' Airbnb fell prey to that recently, … [Read more...]

Filed Under: Web development Tagged With: brand mysticism, design, World Trade Center brand, World Trade Center logo, WTC

Theo Develegas - News and opinions on domain name investing, brand development, design, and the occasional rant or two about life's challenges. Founder of Acroplex LLC.

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