Rick Schwartz sent out the official TRAFFIC 2012 ballot earlier today; its recipients have until 9:00 PM Eastern tonight to send their votes in. My 2012 nominations were tweaked very lightly, in order to balance out the amount of awards, so my vote differed in the following: SPONSOR OF THE YEAR … [Read more...]
Domains, trademarks and branding: My poor friend Justin doesn’t get it
August 26, 2012 by 3 Comments
My friend Justin runs a successful PR firm in Florida. Despite all my assistance over the years regarding domain names, domain investment and domain development, Justin has a hard time understanding a few core principles. The problem is that Justin owns a company and a trademark. But he doesn't … [Read more...]
Microsoft logo: Part 2 – The idiot who registered the .com
August 25, 2012 by 2 Comments
Someone actually went ahead and did exactly what Microsoft didn't foresee: registered MicrosoftLogo.com The registration occurred roughly 10 hours after my post, reviewing the new Microsoft logo. For a company commemorating its re-branding after 25 years of using the same logo, this is both … [Read more...]
Microsoft rebrands: The good, the bad and the ugly
August 24, 2012 by 4 Comments
Microsoft corporation has changed its logo after a quarter of a century; this is going to be discussed in the coming months, more - in my opinion - than Bill Gates' departure from the company. There was nothing inherently wrong with the previous logo. It was single-colored, had a stylized … [Read more...]
Rick Schwartz is right, and here’s why
August 21, 2012 by 3 Comments
Rick Schwartz's 'forceful' reaction in a case of trademark abuse, is justified - in my not so humble opinion. The purpose of registering a trademark is to distinguish oneself and associate products or services with the mark. When one fails to protect the mark, they risk witnessing it become … [Read more...]
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