The art of logo design

A while back I wrote about how clipart plus text does not equal a logo. The process of logo creation is an art, and while it's something that can be studied and learned, there are far too many self-proclaimed "logo designers" in the wild, who give the rest of us a bad name. This great video on … [Read more...]

Text plus clipart does not equal a logo

I hear this all the time: I need a cheap logo. "How cheap" is only the beginning of the argument. The real question should be, does the client want a logo or some stylized text plus clipart? These two things are different. A logo must convey a message through a combination of symbols, … [Read more...]