Uniregistry : I’d rather have an aggressive broker, than a pushover

Recently, I read through a discussion thread over at NamePros, about how a – presumably – Uniregistry broker filtered the lowball offers of the person complaining.

In a nutshell, the broker wasn’t presenting the offers to the domain’s owner, because they were too low. In doing so, the complainant made a statement that the broker’s responses and acts were “irresponsible.”

What was at stake?

The person letting out steam over this, made a $15k offer on a three letter .com that had a $75k price tag. Well, good luck with that!

Mistake #1: not researching the market, or intentionally underbidding on a commodity with a value many times higher.

According to the domainer seeking the deal of his lifetime for a LLL .com, the broker ended the negotiations with the phrase “we have a different understanding of how the domain market works,” and the guy took offense at that statement. Apparently, they were never hang up to on the phone ever!

Mistake #2: reacting with anger to the response to an offer that was not up to par, expecting that offer to be considered or somehow presented.

Any domain broker worth their salt, and not just Uniregistry brokers, negotiates on behalf of the owner using their knowledge and understanding of the domain market. Such filtration is necessary to weed out time wasters, lowballers, and other nuisances that might have an interest in a domain name – but not the funds to acquire it.

Recently, I witnessed the responses of a Uniregistry broker who negotiated on my behalf.

The other party’s charades were promptly whipped with sharp responses full of gusto. The broker let the buyer understand that there is no point to disrespect a domain name just because it cannot be afforded. They also made it clear that the buyer’s chances at getting the domain at the offered price were zero.

I’d rather have an aggressive domain broker representing my interests, than a pushover that succumbs to a buyer’s perceptions of what constitutes “fair pricing” for a domain name. Such predators are seeking weak sellers, and do not commit to a sale at the asking price. It’s great to witness them being smacked around a little bit.

Moral of the story: don’t blame the domain brokers, they are there to achieve a sale that meets the seller’s asking price and work for their best interest. Grow a thicker skin, and accept the fact that tremendous deals require a different angle, and a bigger wallet.


  1. Lowballers…… Hang em high

  2. Uniregistry : I’d rather have an aggressive broker, than a pushover: SOOOO AGREE
    but hard to find, amazing how agency/brokers still rely on type in traffic without bringing data science into play ? They are now the fat cats that they replaced ……….

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