In my recent post about an expected price capping of ultra-premium and thus, expensive, domain names, it became apparent that there are two ways domainers approach this possibility.
The first approach, is to discount it.
By doing so, we are conveniently shutting eyes and ears to the inevitable change, brought forth by the mass introduction of gTLDs that will re-introduce and reinforce brands across the domain name space.
The second approach, is to address it intelligently.
In the event that your super premium domain, dot .com or otherwise, isn’t yet developed but parked or sitting dormant until some venomous UDRP comes along, the time to act is now.
Domain rebranding is the avenue that many domain investors should be looking into, and one does not have to wait until the next year to do so.
When considering the development of your ultra-premium domains, it’s important to define a budget analogous to the domain’s worth.
Do not expect that a simple ‘mini site’, ‘landing page’ or other temporary-looking content will be your quick and dirty road to success; the idea is to not only provide meaningful content online, but to build your digital asset into a viable, long term business – even if, long term, you desire to sell the domain name.
Good points, and pretty much what has been on my mind lately. Recently I have shaken the dust off of my domaining. Most of my names I am listing on my own website so I can see them easily and also show others. Secondly, I am deciding which ones I can start building out or come up with a plan for. My goal is to move quite a few over the next 12 months. Of course I want to get top price for my premiums. But quite a few, including some premiums, will be seeing discounts and markdowns. Cheers!