Domain investor’s dilemma: Sell or hold?

Quite often, domain investors manage their portfolios with a mother’s tender eyes. Holding a domain – or several – for years, one reaches a point that they can’t let go.

Until the right offer comes, that is. 😉

Despite what romantics among us want you to believe, money does buy everything: products, ideas, even people. And as far as those soul-less domains are concerned, they come at the bottom of the food chain – trust me.

So the question is, how long does one hold on a domain name, and should they eventually sell?

To accurately answer this, consider the following points:

  • What is your main occupation?
  • How much time do you devote to domain investing?
  • Do you consider yourself financially secure?
  • Are you ready to face the upcoming ‘fiscal cliff’ and other aspects of this bad economy?

As with every other investment, domain investing carries an inherent risk. You don’t have a promissory note tagged to every domain, it is not expected to perform when you register or acquire it.

Letting go of those domains that after several years of holding don’t seem to perform, is a critical decision that you should make – but first, talk to your accountant. Long term investments that fail, are losses. In the new year, 2013 – unless the Mayans were right about 12/21/2012 – make sure you form a corporation to manage your assets and domain investments wisely.

Happy transactions!

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