Is it bad news when Frank Schilling doesn’t bid?

Frank Schilling‘s active involvement in the domain aftermarket auctions has been covered many times by DomainGang.

Fun and games aside, many domainers are curious about how the Canadian late-comer managed to build a successful empire, first registering and then acquiring thousands of top quality domain names; finally building a domain sales platform for himself and for others.

Frank’s active bidding on NameJet is not a secret, and I’ve followed his bids closely at times – outbidding him once for a dictionary .net. I’m not sure if this is a feat to be proud of, but I respect Frank’s involvement in quality domain auctions, as a participant or as an observer.

Today I had a strange thought: Should I be concerned if Frank Schilling isn’t bidding on two auctions I follow as a NameJet bidder? Is that an indication that the domains aren’t really of great potential?

After having a second cup of coffee, I decided that it’s simply a matter of being selective; unlike stamps or sports cards, with domains you can’t have them all. One needs to pick and choose, regardless of how nice a domain might seem to be.

Still, it’d be great to bid against Frank once again, knowing that he’s a sensible bidder and not someone who places crazy amounts of money on the auction table.

After all, gambling is best suited for the Las Vegas casinos.


  1. No, its GREAT NEWS when Frank doesn’t bid or misses a good domain.

    Unless you are already a multi-millionaire I doubt it is very healthy to take them on.

    Did you make a profit off the .net or are you still holding it?

  2. Gazzip – Frank Schilling doesn’t bid millions per domain and he doesn’t win every single one of them.

  3. What’s his username?

  4. It may be for strategic reasons, like holding a poker face.

  5. How do you follow him as a bidder? How do you know what he is bidding on and what he is not bidding on?


  6. Garry – Provide an email 😉

    Kinesis – That’s a possibility.

    Christian – I follow/participate in a lot of NameJet auctions.

  7. “Frank Schilling doesn’t bid millions per domain and he doesn’t win every single one of them.”

    Nobody bids millions in the drops per domain, at least not so far, just over 500k for is the highest one.

    What I meant was getting in to a bidding war against very rich people for drops is very risky if you don’t already have ALOT of money behind you.

    Out of all the domains I’ve seen bought in the drops (mainly at snapnames) which ranged from $xx right up to 500,000 and totalled many millions of dollars the vast majority of them still have for sales signs on them about 5 years later.

    I checked 😉

    Most domains don’t sell for more than $5,000 as can be seen every week in DnJournal.

    Just saying people should pick their battles very carefully if they are not already very rich.

    Happy Hunting 🙂

    ps) Did you sell the .net you won?

  8. Gazzip – And that’s why, having followed Frank’s bids for about 4 years, I can assure you he’s a sensible auction bidder.

    I sold the .net 2 years ago, before publicizing active NameJet auctions became the norm. These days there is more competition for good names.

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