Some domain buyers never utilize their acquisitions

Negotiating on a domain name and selling it for thousands of dollars, can be a very exciting event.

Domain investing has acquired an increased amount of reputation in recent years, particularly since there are great marketplaces to sell one’s domain names on.

Whether you choose the Uniregistry Market, Sedo, or Afternic, the goal is obvious: sell domains at a price that maximizes your return on investment.

Such sales aren’t just driven by the money that is paid for the asset.

Personally, I am happy to see the buyer develop the domain into a web site for their intended products or services. Over the course of almost 20 years, I’ve been a brand creator, inventing hundreds of domain brands, and a great amount of satisfaction can be derived from seeing them in active use.

That being said, it baffles me when companies or individuals pay four or five figures to acquire a domain, and then don’t use it for years to come.

I understand that plans do change, and that strategic acquisitions of domain names can be a deciding factor, but for the most part I’m intrigued when a domain sells for a solid amount of money and remains pointed to or to the lander.

Perhaps my expectations are too high, but then I realize that many of my sales involve domains that I held onto for many years, sometimes a decade or more.

Still, the cost of perpetual domain renewals is minuscule compared to a lump sum of thousands of dollars to acquire a domain in the aftermarket.

I’m interested in hearing the personal experience and opinions, that other domain investors can share on the subject.


  1. I have also been very surprised by this. At least half of the domains I’ve sold, if not more are just sitting on Godaddy parked pages. I have no explanation.

  2. Brad – How much time has it passed since these sales?

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