Domain comps : Of little importance to end user buyers

Domainers love "comps" - the comparative sales numbers that help many price, and sell, their domain names. Most savvy domain investors have a good grasp of how to price their domains, and using comps is often utilized when flipping domains. If you want to sell to end-user buyers, however, the … [Read more...]

Branding : You dictate a domain’s worth, not the market

Unique products are often touted as overpriced, expensive, outlandish - and every other epithet available to describe a high monetary value in a negative manner. And yet, it's the uniqueness of such products that defines their value and price. There are very few things more unique than domain … [Read more...]