When designing the logotype of a brand, it is important to define some limits to how much information it delivers. Brand redesign is a task that can lead to inadvertently stuffing too many hidden messages into a logo, leading to what I call 'brand mysticism.' Airbnb fell prey to that recently, … [Read more...]
Clipart plus text does not equal a logo
August 19, 2011 by 6 Comments
In the days of tight budgets and uneducated entrepreneurs, companies such as LogoGarden.com promise to bring a cheap alternative to custom-made brand development. LogoGarden claims to be an expert veteran in the field: "For 15 years LogoGarden.com founder John Williams owned an award-winning … [Read more...]
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