Acro.net – Technology Rants & Raves by Acroplex®

Got to love domainers and their opinionated one liners: Greece is finished! It’s Greece’s fault! Greece out!

As a Greek transplant in the US with family in Greece, I have the advantage of being more objective than those that rely on spectacular media photos and television mumbo-jumbo in order to form an opinion. Like a modern life Colossus of Rhodes, I actually have one foot planted in Greece and another in the US. I don’t rely on canned journalism to understand what is going on with Greece.

Allow me to elaborate.

A fine example of what happened with the so-called ‘Greek debt’ is this: someone registered the domain name GreekReferendum.com a couple of days ago. They did so based on the speculation that Greece would hold a public referendum of major importance.

Unfortunately, the same person – the Greek prime minister George Papandreou – who came up with this ‘brilliant’ idea, decided to retract it, citing reasons of national interest when in fact he succumbed to public outrage from Greeks and Europeans alike.

So our ‘investor’ who registered GreekReferendum.com just lost $10 or so, as the domain is with GoDaddy.

While this amount is miniscule, it represents the same notion that was followed by US banks such as Chase Manhattan and Golden Sachs with regards to Greece: by investing in national bonds of debt, they then turned around and lowered the credibility of Greece, creating the global financial chaos and social misery that Greece is now blamed for.

Investing $10 in a domain name that is based on sensationalist news is an example of bad investment.

On a larger scale, banks and institutions need to stop playing these speculation games on the backs of nations. As the Occupy Wall Street movement increases in momentum, it’s clear that the “suits” that attempt to unbalance the world from behind the Manhattan offices will soon face their own music.

This short article was spawned by a discussion over at Namepros, whereupon a domainer listed several Greek IDN domains that he owns, seeking the feedback of native Greek speakers.

When one invests in non-ASCII domains (IDN) it is important to be familiar with the culture and habits of that particular nation that uses that language.

Popping open a two-way dictionary e.g. English-Greek / Greek-English is not enough.

It can also lead to misconceptions about what constitutes valid words and phrases, which can make one look like an ignorant idiot.

Most importantly, it can cost you the registration fees for a useless domain.

I will be blunt: don’t waste your time and money on Greek IDN domains.

The reason is simple: on the Internet, most of the time, Greeks don’t type in Greek.

Shocked? Disgusted? Well, so am I.

I love my language. Through several eons of existence, the Greek alphabet and language have evolved from the ancient times and have given birth to Latin, thus producing the range of Western languages, including English.

The problem with modern technology is that it’s adapted differently by different cultures. While e.g. the Chinese live and breathe their own language on the Internet, Greeks prefer to type words phonetically or by visual substitution into what has been known as “Greeklish“.

A while back, I wrote an article on companies that should never do business in Greece, due to their lack of knowledge of the local market’s language and social behavior.

In an nutshell: Greeks – as much as 80% of the urban population – can fully understand English content. When marketed to in English, the comprehension of the mottos, slogans etc. is almost 100%

Due to the proliferation of Greeklish – the use of latin characters to depict Greek words – there is currently no target market for Greek IDN domains. No sane Greek person – domainers excluded – will switch to Greek keyboard, type in a keyword and will switch back to English for the .gr or the .com in order to type in a URL.

The same applies to other electronic devices and popular Internet destinations: texting on cellphones, chatting on IM software, twitter, facebook, portals, forums, search engines, etc. is done mostly in Greeklish when user interaction is required.

Perhaps it’s an inherent “laziness” but it goes back to the days of early Internet and UNIX systems, before Windows 95 – when Greek students abroad could only communicate, type and chat on networks such as IRC using only Latin/English keyboards.

Furthermore, certain words that exist in the dictionary can be outdated or passé versions of modern words currently in use. Even if such a word is valid or in the dictionary, that doesn’t mean that it’s correct or useful to register as an IDN domain.

The existence of the “tonal sign” on Greek words – a slanted tick on top of stressed, intoned vowels (or their left side, when the letter in question is the 1st letter of a capitalized word) complicates matters further:  a stroked IDN domain is different from a non stroked one; you’d have to get both versions if you considered the keyword to be important enough. For the record, the non-toned version of a Greek IDN domain is the same as an all-caps version:

ΑΘΗΝΑ.com and Αθηνα.com (Athens, the city) resolve to the same domain puny code but Αθήνα.com is a different domain name. Not to mention, that Αθηνά.com (Goddess of wisdom, female name) is yet another one.

Confused yet?

I’ll spare you the nostalgia of my Internet experience during the early 90′s for another time; I’ll wrap this up by re-iterating my position on Greek IDN domains one final time: don’t waste your money on them.