There seems to be a disconnect between the mindset of a domainer and that of an end-user. Domainers seem to be preoccupied with a book of logic and assumptions, some of which are erroneous or outdated. In the world of end-user domain buyers, anything goes: they use exotic ccTLDs, dashes, two … [Read more...]
Archives for February 2014
End-users register what they want, domainers register what they believe end-users want
February 6, 2014 by 14 Comments
Brokered domain sales: Don’t just sit on your ass
February 5, 2014 by 1 Comment
When you have a lot of domain inquiries, you have to learn the art of delegation. Sure, having to pay commission for brokered sales could be a reason you'd want to keep everything to yourself, but what if you can't cope with the volume or the attention that certain inquiries deserve? At Domain … [Read more...]
Domain brands: Want a specific keyword in the new TLDs? Use the tiered landrush option to secure it
February 5, 2014 by Leave a Comment
If you absolutely *must* have a particular keyword in the new TLDs, forget about waiting for general availability to kick in. The second that the clock ticked 11:00am Eastern US time today, thousands of domain applications in seven gTLDs by Donuts, Inc. were sent off from various registrars to … [Read more...]
Domain investing business: Brands are in, verticals are out
February 3, 2014 by 3 Comments
Somehow, the notion that registering a series of domains in a vertical can lead to an endless generation of income, has become the Golden Chalice of domain investing. Perhaps that was true in the early to mid 2000's, but the game changed once Google decided to end the game of high payments for … [Read more...]
Super Bowl commercials: Sticky branding or a waste of money?
February 2, 2014 by 1 Comment
It's Super Bowl Sunday - and I don't really care about the football part; if that sounds like heresy it's because as a European transplant, I didn't grow up playing or learning the sport. Regardless, I am familiar with the culture surrounding it, and today is the equivalent of a World Cup final … [Read more...]
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