This is a true story, but some names have been changed to protect upcoming marketing plans. ;) Lana's comment on a business forum was full of frustration, anger, disgust: "They stole my domain and for a year now I've been trying to prove it, to no avail. I would contact ICANN next but it'd take … [Read more...]
How the use of a gTLD domain saved a marketing director money and frustration
July 16, 2015 by 7 Comments
How to turn an unsuccessful domain sale to your benefit
June 30, 2015 by Leave a Comment
On a given day of the week, I receive numerous inquiries for domains in my portfolio, even on weekends; the needs of people and companies for a domain representing their brand never stops. Not every inquiry turns into a sale, and conversion rates fluctuate during the year, depending on various … [Read more...]
Numbers and figures : The psychology of domain bidding
June 28, 2015 by 6 Comments
Bidding on domain names in public - or private - auctions, is a process that requires certain elements to be present, as part of a successful strategy. To begin with, domains that are promoted extensively or prominently, most often don't fall in the "great deal" category. They are simply chosen … [Read more...]
The beauty of having multiple options
March 20, 2015 by 2 Comments
Having options means you can accomplish things faster, and more efficiently - as long as you're willing to make decisions. When the road ahead is a single route, you are constrained by the definition of that road; its bumps or twists determine your only navigation of it and the speed of your … [Read more...]
Thoughts on the Radio Shack domain list and auction
March 17, 2015 by 1 Comment
After all these years, Radio Shack is being liquidated. The auction for the Radio Shack portfolio of domain names is being handled by Hilco Streambank; the domain list includes 296 domain names. For a potential brand buyer, the domains related to the Radio Shack name are definitely part of the … [Read more...]
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