This is a true story, but some names have been changed to protect upcoming marketing plans. ;) Lana's comment on a business forum was full of frustration, anger, disgust: "They stole my domain and for a year now I've been trying to prove it, to no avail. I would contact ICANN next but it'd take … [Read more...]
How the use of a gTLD domain saved a marketing director money and frustration
How to turn an unsuccessful domain sale to your benefit
On a given day of the week, I receive numerous inquiries for domains in my portfolio, even on weekends; the needs of people and companies for a domain representing their brand never stops. Not every inquiry turns into a sale, and conversion rates fluctuate during the year, depending on various … [Read more...]
The beauty of having multiple options
Having options means you can accomplish things faster, and more efficiently - as long as you're willing to make decisions. When the road ahead is a single route, you are constrained by the definition of that road; its bumps or twists determine your only navigation of it and the speed of your … [Read more...]
Thoughts on the Radio Shack domain list and auction
After all these years, Radio Shack is being liquidated. The auction for the Radio Shack portfolio of domain names is being handled by Hilco Streambank; the domain list includes 296 domain names. For a potential brand buyer, the domains related to the Radio Shack name are definitely part of the … [Read more...]
Using the domain BIN is not the only option
Expressing one's interest in a domain name is a combination of timing, price and knowing basic negotiation tactics. Those who own valuable domain assets aren't too happy when lowball offers arrive, but establishing a valid interest by making a respectable offer is always a good start. If the … [Read more...]
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