Domain inquiries : I see you are not using your domain

One of the biggest arguments in domain ownership is what constitutes "use". To the average visitor that simply types in a domain name, "use" of a domain is synonymous to displaying some type of content. As long as there is a web page that displays something other than banner ads, then the … [Read more...]

How the use of a gTLD domain saved a marketing director money and frustration

This is a true story, but some names have been changed to protect upcoming marketing plans. ;) Lana's comment on a business forum was full of frustration, anger, disgust: "They stole my domain and for a year now I've been trying to prove it, to no avail. I would contact ICANN next but it'd take … [Read more...]

How to turn an unsuccessful domain sale to your benefit

On a given day of the week, I receive numerous inquiries for domains in my portfolio, even on weekends; the needs of people and companies for a domain representing their brand never stops. Not every inquiry turns into a sale, and conversion rates fluctuate during the year, depending on various … [Read more...]

Numbers and figures : The psychology of domain bidding

Bidding on domain names in public - or private - auctions, is a process that requires certain elements to be present, as part of a successful strategy. To begin with, domains that are promoted extensively or prominently, most often don't fall in the "great deal" category. They are simply chosen … [Read more...]

The beauty of having multiple options

Having options means you can accomplish things faster, and more efficiently - as long as you're willing to make decisions. When the road ahead is a single route, you are constrained by the definition of that road; its bumps or twists determine your only navigation of it and the speed of your … [Read more...]